Juliette Rossant

Reston Magazine Features Juliette Rossant

forbie1 — Thu, 18 Aug 2011 22:43:13 +0000

Reston Magazine has run a feature story on Juliette. In it, she discusses life in Reston and the vision of her father, architect James Rossant.

Excerpts:

My father did not intend the other village centers to form around malls. He never intended for a monolithic town center to develop, which might cannibalize business from the village centers. Walkways for pedestrians and bike trails for bikers were supposed to dominate, not cars — nor did he ever intend for a massive highway like the Dulles Greenway to cut Reston in two…

I confess ambivalence with the coming of the Metro system. On the one hand, I look forward to riding the subway all the way into Washington… On the other hand, I fear that the Metro may compound traffic jams along the access roads… I hope we take advantage of this moment…

One thing I’d like to see is “Lake Anne Day.” I’d like to see students from all the Reston elementary schools come to Lake Anne and learn about town planning, the architectural movements in 20th Century America behind Lake Anne, and the sculpture and architecture at Washington Plaza…

(more >>)

New York Times Cites Juliette Rossant

forbie1 — Wed, 01 Jun 2011 02:34:14 +0000

…“From the time I first began tracking Todd [chef Todd English], I have noted a yin-yang in his success,” said Juliette Rossant, who publishes Super Chef, an online magazine. “He races forward, driven to expand and succeed: that’s the bright, attractive side of his personality. On the darker side, he seems indiscriminate in many choices, willing to take nearly any chance, willing to partner with nearly anyone who offers.”

(Read the full article here)

Super Chef

forbie1 — Fri, 20 May 2011 01:31:09 +0000

Wolfgang Puck — Charlie Palmer — Todd English — Mary Sue Milliken and Susan Feniger — Tom Colicchio: These are men and women who were not content merely to run a great restaurant; they wanted to create multinational food empires. And they did. In Super Chef, veteran journalist Juliette Rossant takes you on an unprecedented tour inside the business of the food business, one of the world’s most glamorous — and little-known — industries.

You catch glimpses of them everywhere: on television, in tabloid gossip columns pictured at glitzy parties with Hollywood stars and power brokers, in national magazine stories about their latest business projects. You buy their products at your local supermarket or online, or maybe even stay at their hotels. Traditional chefs may have stayed in the kitchen and rarely ventured into the public eye, but a growing number of today’s top chefs are utilizing skills seldom taught in cooking school — trading anonymity for celebrity and rising to build culinary empires.

Juliette Rossant goes behind the scenes with these new moguls to reveal the key ingredients that go into making a Super Chef. Culinary talent remains the base component, but today’s Super Chef must be a whole lot more — equal parts entrepreneur, realtor, fundraiser, publicist, and media star.

In Super Chef, Rossant profiles six of the hottest names in the industry today. From Wolfgang Puck’s Spago Beverly Hills to his pizza in your freezer, from Charlie Palmer’s Microsoft-powered eWinebook to Todd English on the QM2, from Mary Sue Milliken and Susan Feniger’s appearing as the Food Network‘s Too Hot Tamales to NewYork’s most recent contender Tom Colicchio of both Gramercy Tavern and Craft — Rossant spins their tales of haute cuisine and corporate conquest. Each of these culinary magnates has taken a unique path to the top, and Rossant adds up the variations in their experiences to offer a gripping and astute look at what it takes to become the cream of the crop.

Juliette Rossant knows food, celebrity, and business. She has covered extensively the empire-building celebrity chefs for Forbes, and has been granted unfettered access to her subjects, their staffs, financiers, and families. The result is a rollicking culinary adventure that food lovers, celebrity watchers, and business fans cannot miss.